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Marketing Tip | Sample Deal | Weekly Survey
Program Advantage | Same-day Approvals
Dear Broker, here are your updates for this week...
M a r k e t i n g t i p
The third option may be the best: attractive online marketing opportunities from Microsoft
When most people, including savvy marketers, think of online lead generation and advertising, Google and Yahoo! are typically the top two choices. But beyond Google and Yahoo! there is a whole world of online marketing services. Despite any preconceived notions, Microsoft offers a competitive marketplace for generating leads. Many of the opportunities are similar to what is available from Yahoo! and Google - ads which appear above and next to search results. The benefits of investing a portion of your online lead generation budget with Microsoft Digital Advertising are three: less competition, integrated e-mail marketing tools and pay-per-action (PPA) options.
While Microsoft does not offer an open-access keyword estimation tool like Google Adwords, a few quick searches from www.msn.com and you'll see that there are fewer advertisers in the equipment leasing space. But, according to Microsoft, they have millions of unique searches each month. So right away, investing with Microsoft means lower costs for similar results as well as a new audience. (More info)
E-mail marketing to either vendors or end-users may be another opportunity. Microsoft allows you to reach millions of Hotmail e-mail clients, and because Microsoft itself is sending the e-mails, they can avoid those nasty filters. (More info)
Pay-per-action (PPA) is similar to pay-per-click because you pay for some sort of a result. But PPA takes the results you pay for farther downstream. For instance, PPA allows you as an advertiser to only pay when a prospect completes an online credit application or requests more information, instead of requiring you pay every time someone clicks your ad. (More info)
At the risk of thoroughly sounding like an advertisement for Microsoft Digital Advertising, the best benefit is that it costs you nearly nothing to test it. Like most forms of online advertising, the results and tracking are instantaneous and the investment is incremental. For less than twenty dollars, you can set up an account and test responses with Microsoft.
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Bonus tip: Still need to order your holiday cards? VistaPrint is offering free cards! Visit: www.VistaPrint.com/GoFree. (You must use this exact URL to receive this free offer.)
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S a m p l e d e a l o f t h e w e e k
Trucks at Hand deal earns aggressive terms, fast funding and 12 points commission
The opportunities and tools available by choosing equipment from Trucks at Hand empower you to earn more commission while offering very attractive terms and fast fundings to your applicants. The transaction below funded last month:
Average TransUnion FICO: 599
Verified time-in-business: 4.2 years
Assets: 2007 Kenworth T800 dump truck
Amount financed: $109,000
Documents needed for credit decision: online application
Monthly payment: $2,309
Total amount required before funding: $3,009
Time from application to funding: four business days
Requested broker commission: 12 points = $13,080
Funding status: Booked
More information on SunBridge Capital's credit programs.
Want more sample structures? See more.
S t a t e o f t h e i n d u s t r y
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Trucks at Hand to you as a broker?
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P r o g r a m a d v a n t a g e
Three weeks left to earn our most aggressive approvals, rates, terms and commissions
Until December 28, SunBridge Capital is offering its most aggressive credit window and pricing for equipment from Trucks at Hand. Be sure to take advantage of this special offer as well as our ongoing marketing tools. For more information, visit
Year-End Financing Special.
A i m i n g f o r t h e s a m e - d a y a p p r o v a l
Submit your Trucks at Hand applications through our standard online application
For financing of Trucks at Hand equipment, please use www.sunbridgecapital.com/apply. Include the four-digit stock number of the piece of equipment which is found on the Trucks at Hand site. | 