|
Marketing Tip | Sample Deal | Weekly Survey
Program Advantage | Same-day Approvals
Dear Broker, here are your updates for this week...
M a r k e t i n g t i p
Targeting your marketing for maximum success
Part one of a two-part series on leveraging data from SunBridge Capital to maximize your sales and marketing results
Building your prospect list for your marketing and sales efforts is one of the most important steps in your overall success. SunBridge Capital is happy to offer specific, real-world data to help you.
Below you will find information for targeting the end-user segments with the highest propensity to need and be approved for the financing available from SunBridge Capital. The SIC codes and employee counts below are the result of an analysis of every single approval we issued in 2007.
To take advantage of this powerful information, you'll need a list provider. We suggest you consider www.zapdata.com, as it is powered by the Dun & Bradstreet database just as is our analysis. D&B now offers e-mail marketing services; visit www.rapidreachemail.com for more information. Use the information below as your starting point when accessing prospecting lists - for sales or marketing - from these list providers.
| Top SIC Codes for Applicants Approved in 2007 |
| SIC Code |
D&B Description |
| 4212 |
Local Trucking, without storage |
| 4213 |
Trucking, except local |
| 1794 |
Excavation work |
| 1521 |
Single-family housing construction |
| 7549 |
Automotive services |
| 1771 |
Concrete work |
| 1611 |
Highway and street construction |
| 7389 |
Business services |
| 4789 |
Transportation services |
| 0782 |
Lawn and garden services |
| 4953 |
Refuse systems |
| 7699 |
Repair services |
| 4731 |
Freight transportation arrangement |
| 1542 |
Nonresidential construction |
| 7538 |
General automotive repair shops |
| 1629 |
Heavy construction |
| 1799 |
Special trade contractors |
A second identifying characteristic of those companies approved by SunBridge Capital in 2007 is their employee size. Use the information below to further refine your prospecting lists by adding criteria for the number of employees.
| Employee Counts for Applicants Approved in 2007 |
|
Employees |
Percentage of All Approvals |
|
2 to 4 |
35% |
|
1 |
19% |
|
5 to 9 |
16% |
|
10 to 24 |
14% |
|
25 and over |
7% |
|
Unknown |
9% |
Use this data to precision-target your end-user sales and marketing efforts. By focusing on the types of companies we commonly approve, you'll see greater results from your efforts.
Want more marketing tips? See more.
S a m p l e d e a l o f t h e w e e k
Challenged credit gets new equipment and financing without pledging additional collateral
SunBridge Capital never requires additional collateral to be pledged, including the transactions for tougher credits we approve. The sample deal below, which funded last month, demonstrates a challenged credit customer obtaining new equipment.
Average Trans Union FICO: 628
Verified time-in-business: 4.1 years
Assets: 2007 concrete pump trailer
Amount financed: $42,721
Documents needed for credit decision: online application
Monthly payment: $1,272
Requested broker commission: 10 points = $4,272
Funding status: Booked
More information on SunBridge Capital's credit programs.
Want more sample structures? See more.
S t a t e o f t h e i n d u s t r y
How will you use the targeting information provided in the marketing tip above?
Vote now to see how you compare to your peers.
(If you are one of the first respondents, check back later to see more developed results. All responses are anonymous.)
P r o g r a m a d v a n t a g e
SunBridge Capital supports broker associations
SunBridge Capital is proud to announce that in 2008 we will again be members of all three lease broker associations. Our participation in the NAELB, UAEL and EAEL allows us one more way to support our mutual success.
We have renewed our Presidential Sponsorship of the NAELB, as one of only a handful of funding sources contributing this level of sponsorship. The Presidential Sponsorship is another sign of our dedication to achieving success in partnership with the broker community. SunBridge Capital also would like to congratulate the NAELB on recently exceeding 1,000 members.
A i m i n g f o r t h e s a m e - d a y a p p r o v a l
Route SunBridge Capital's instant alerts
to more than one person in your office
If you would like for SunBridge Capital’s instant alerts, including application confirmations, approval e-mails and funding reviews, to be delivered to multiple e-mail addresses, below are some ideas. Entering multiple e-mail addresses in the Broker E-mail field in AppBuilder will not send e-mails to multiple addresses, and may slow down the processing of your application.
Set up a rule in your e-mail client to automatically forward copies of e-mails. In Microsoft Outlook, click “Tools >> Rules and Alerts” to access the “Rules and Alerts” menu. Create a new rule to forward e-mails. Set the rule to forward e-mails from the address you see on your AppBuilder confirmations and your account manager's e-mail address. Forward copies of the e-mails from those address to the necessary people in your office. In other e-mail clients, please consult the help documentation on creating rules and filters.
Set up a general catchall e-mail address as a distribution list on the server-side and make sure that the addresses needing to receive updates are included on the distribution list. This method requires the help of an IT professional because it involves adjusting your mail server settings. Notify your account manager of the new e-mail address, and use it when submitting applications in AppBuilder.
To set up a distribution list in Exchange Server, view this knowledgebase item on Microsoft’s Web site. If you are hosting your own Web site and are your own IT professional, consult the support documentation of your e-mail hosting company. | 