M a r k e t i n g  t i p
Three reasons why now is the perfect time to create repeat business

Now is a great time to follow up with past customers and applicants. Here are three great reasons to to contact past applicants and lessees...

Everyone is thinking taxes. Even though many companies file extensions or otherwise do not remit taxes until later in the year, people are being inundated with TV and radio ads for taxes since it is personal tax return and refund season. Recently announced news of the federal tax rebate also injected taxes into the collective conscious. The tax benefits of the leases you helped secure in the past or the future leases you can write for customers might affect their 2007 or future taxes. Because customers and prospects are currently thinking about taxes, the potential sales angle of tax benefits is particularly relevant and effective this time of year. If nothing else, reminding them to explore the tax advantages of their current lease is a great reinforcer of your relationship with your customer. If a client believes he or she will receive a personal or corporate refund, ask how the lessee or prospect plans to reinvest the funds. If they owe this year, tell them how you might be able to help reduce or eliminate the burden next year. Tax refunds also convert well into up-front amounts on additional equipment!

Spring is around the corner. For a good portion of the Untied States, Spring marks the beginning of the major construction season for roads, buildings and residences, not to mention high season for agriculture, forestry and landscaping. It is no wonder then that it is also historically the best season for lease originations. Now is the time to get in front of customers - especially repeat customers - so that you are top-of-mind when it comes time to finance the equipment they need for this year's construction season.

It's always a good time. Not a week goes by that a current lessee doesn't contact SunBridge Capital looking for additional financing. We of course refer them back to their brokers, but it goes to show that there is certainly demand in the marketplace for repeat financing. Also, see the sample deal below. The lifetime value of a customer can easily exceed $20,000 or more.

There are lots of ways to stay in touch with past lessees and applicants. A phone call can be one of the most powerful methods of communication, but don't rule out follow-up by mail, such as a postcard, or e-mail. These methods allow you to reach out to a much larger audience without sacrificing time to prospecting new customers and vendors.

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S a m p l e  d e a l  o f  t h e  w e e k
Third funding for strong-credit lessee earns the broker another ten points in commission