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Marketing Tip | Sample Deal | Weekly Survey
Program Advantage | Same-day Approvals
Dear Broker, here are your updates for this week...
M a r k e t i n g t i p
Make every minute on the phone productive
Part two of a two-part series on automated outbound calling technology
On average, nearly fifty percent of brokers' sales resources are spent on outbound prospecting, according to the survey in last week's Broker Program Updates. This two-part series discusses ways of magnifying your marketing and sales reach through automation of outbound calling tactics. In part one, we looked at autodialers which blast your message by phone at a low cost-per-contact. The second method of automating outbound calling is through the use of predictive dialers.
Predictive dialers call through provided lists seeking live answers. This saves you the time of managing your list and dialing numbers by hand. More importantly, it connects you with only live answers and not answering machines, voice mail, discontinued phone numbers, fax lines or no-answers. Studies have shown that a predictive dialing system can increase the productivity of an inside salesperson by two or three times.
Today's predictive dialing systems are more advanced than even those of a couple years ago. Now they are available as entirely Web-based services with no hardware to buy or phone lines to install. You can get started in as little as one business day, because there is no need to requisition equipment, software, or phone lines. Better yet, up-front expenses are but elimintated, which, means you can begin to experience the benefits to this method right away. The systems accept your uploaded list, dial the numbers at a steady pace, and ring your line when a connection with a live person is established.
The cost/benefit analysis of whether to employ predictive dialers is easy. The entry-level cost of a predictive dialing service is around $400 a month per each salesperson on your team who will be handling the live calls. Would doubling the productivity of one inside salesperson be worth $400?
Additionally the new predictive dialers can report statistics like calls dialed, live answers, answers as a percentage of calls, best days and times, etc. This information will help you refine your lists and calling schedules for greater results, as well as let you know how many real people your salespeople are reaching.
Some service providers of predictive dialers are...
Consider predictive dialing as a way to boost your outbound call activity without the expense and commitment of adding staff.
Want more marketing tips? See more.
S a m p l e d e a l o f t h e w e e k
Strong credit earns large approval with only an online application
SunBridge Capital's application-only program for up to $250,000 in exposure means big deals can earn quick credit decisions, too. As always, you can include up to ten points commission. The transaction below funded earlier this month:
Average Trans Union FICO: 739
Verified time-in-business: 17.2 years
Asset: 2007 Caterpillar bulldozer
Amount financed: $201,974
Documents needed for credit decision: online application
Monthly payment: $5,173
Requested broker commission: 6.75 points = $13,633
Funding status: Booked
More information on SunBridge Capital's credit programs.
Want more sample structures? See more.
S t a t e o f t h e i n d u s t r y
When you cold call, do you leave messages in voice mail or on answering machines?
Vote now to see how you compare to your peers.
(If you are one of the first respondents, check back later to see more developed results. All responses are anonymous.)
P r o g r a m a d v a n t a g e
Three year anniversary of Broker Program Updates
This issue of Broker Program Updates marks the three-year anniversary of SunBridge Capital's newsletter. Over 1,500 leasing professionals receive the newsletter every Friday morning. Thank you for your ongoing interest and look for more great features and content in the months and years to come!
To sign-up a colleague to receive Broker Program Updates, just visit www.SunBridgeCapital.com/news.
A i m i n g f o r t h e s a m e - d a y a p p r o v a l
Check the ownership of assets before submitting your application for financing
In order to avoid challenges later on in the transaction process, double-check the ownership of the assets to be financed. Many times, the actual owner of the asset is not the same company selling the asset, such as a consignment or auction. In other situations, you may be able to avoid complications stemming from parties related to the applicant appearing in the chain of ownership. If you have any concern whether we will be able to finance a transaction, because of current or previous ownership of the asset, contact your account manager immediately so that we can address the issue and, if possible, provide potential solutions. |
