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Marketing Tip | Sample Deal | Weekly Survey
Program Advantage | Same-day Approvals
Dear Broker, here are your updates for this week...
M a r k e t i n g t i p
What you can learn and use from the ELFA
Over the past few weeks, the Equipment Leasing and Finance Association (ELFA) has made publicly available valuable information for leasing marketing and sales professionals...
No excuse left for not using media relations in your marketing
Media coverage is virtually free, adds credibility to your company, and attracts potential customers. Writing press releases that are used by newspapers and Web sites is relatively simple. Check out our Marketing Tip on writing press releases for more information:
www.sunbridgecapital.com/news/archive/2005-09-02/
It doesn’t hurt to get your name in the ELFA’s Enews Daily, but more importantly it absolutely helps to get positive coverage of your business in newspapers and magazines. An equipment finance company recently received media attention from a major metropolitan newspaper, and the story was picked up by the ELFA’s daily newsletter. The story was one that any financing institution could write; this company just took the time to do it. Are you using media relations to the fullest extent? Check out the article in the ELFA’s Enews Daily archives. www.elfaonline.org/pub/news/enews/mbrs/archive/050808.htm
Fundamentals of leasing information, including a lease versus loan benefit analysis
The ELFA has made publicly available a new resource for great information about equipment financing, from a glossary of industry terms to an analysis of the benefits of leasing versus loan products for acquiring commercial equipment. Visit the site and be sure to check out the navigation bar on the left side of the page: www.elfaonline.org/pub/abtind/Fin101/
Report on equipment finance including industry statistics and market opportunity
Access pages and pages of projections, analysis and information on the equipment finance industry and market. The 2007-2008 U.S. Equipment Finance Market Study is available to the public in PDF form on the ELFA’s Web site.
Quick fact sheet: www.elfaonline.org/pub/news/press/PDFs/EFM_FactSheet_0708.pdf
Full report: www.elfaonline.org/pub/news/press/PDFs/EFMrktStudy07-08.pdf
As with any original content, be sure to obtain the proper permissions before you reprint or republish information.
For more information on the ELFA including the benefits of membership, visit www.elfaonline.org/pub/about/.
Want more marketing tips? See more.
S a m p l e d e a l o f t h e w e e k
Start-up gets very attractive terms on used rear loader garbage truck
SunBridge Capital often approves start-up businesses with strong-credit guarantors for financing garbage trucks. The transaction below funded earlier this month:
Average Trans Union FICO: 720
Verified time-in-business: 1 year
Asset: 1998 Rear loder garbage truck
Amount financed: $43,900
Documents needed for credit decision: online application
Monthly payment: $1,227 (payment factor of 0.028)
Total due before funding: $3,154
Requested broker commission: 8 points = $3,512
Funding status: Booked
More information on SunBridge Capital's credit programs.
Want more sample structures? See more.
S t a t e o f t h e i n d u s t r y
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P r o g r a m a d v a n t a g e
Pricing updates effective next week
SunBridge Capital will offer new pricing beginning June 1, 2008. For stronger credits, buy rates and amounts due up-front will be reduced in most cases. You can earn up to ten points with only the first payment and processing fee due in advance! Across all approvable credits, pricing will be more gradual, meaning many deals will earn better pricing than they would have in the past, and it will be easier to strengthen a deal to earn better pricing. Rates and up-front amounts for challenged credits will increase.
There are no changes to our credit, asset or transaction size requirements. All existing and active approvals will be honored under their original pricing.
For specifics on pricing, visit www.SunBridgeCapital.com/Kit and select from the Rates and Terms menu on the left side.
A i m i n g f o r t h e s a m e - d a y a p p r o v a l
Double-check the address provided in AppBuilder before indicating no match found
SunBridge Capital's AppBuilder online application includes a mechanism for address verification. This tool matches the provided address with standardized addresses from the US Postal Service. In AppBuilder, you have the ability to override the address matching, but you should use this function with caution. A correct address match expedites credit decisions, tax calculation, document preparation and document auditing. Often addresses are not matched in AppBuilder due to typos or incomplete information provided. To ensure your transaction moves as quickly as possible, double-check the address you provided before indicating the address was not found. For more information on using AppBuilder, visit:
www.SunBridgeCapital.com/Tutorials | 