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Marketing Tip | Sample Deal | Weekly Survey
Program Advantage | Same-day Approvals
Dear Broker, here are your updates for this week...
M a r k e t i n g t i p
Easy addition to your Web site can improve search ranking and conversions
Adding biographies of your leadership and other customer-facing staff members to your Web site is a great way to improve both the search rankings of your site as well as convert more site visitors into leads. While there are best-practice guidelines to maximize the results, writing and posting bios is inexpensive and easy.
A higher ranking in search engine results means more free traffic landing on your site. Relevant content is one of the top factors in improving your placement in search results. Biographies of your staff are an easy way to add more content to your site. More information on the quality of the people at your company also improves the credibility and benefits you display to visitors on your site. Bios also serve to "humanize" your company, as it is likely that most applicants will never have the opportunity to meet you and your team face-to-face.
Here are some basic rules to follow when writing biographies that will be posted on your Web site:
Remember the goals: more traffic, higher conversion rate. You are writing your biographies for this purpose, not to win an award or impress an industry insider.
Include the benefits of your product and services. For instance, "Jane was instrumental in creating our flexible financing options" or, "Bob is responsible for ensuring we exceed customer service expectations."
Include pictures of individuals and groups wherever possible. Visitors to your site will take comfort - and be more likely to become a prospect - if they see that your people are "real" people too.
Use keywords often (but not too often). Think of the keywords that you and your competitors bid on through Yahoo! and Google AdWords. Sprinkle those keywords throughout your bios for maximum effect in improving your search rankings. For instance, "Lucy has over ten years of experience financing commercial trucks and equipment, especially start-up garbage truck financing and start-up tank truck financing."
Distinguish your people in any way possible, such as certifications, experience and expertise. Include information that may create a connection between your people and your vendor and end-user prospects. For instance, "Joe learned the business as a member of a truck dealership's in-house financing department" or "Beth grew up in the construction industry - her family owns an excavating and concrete business."
Want more marketing tips? See more.
S a m p l e d e a l o f t h e w e e k
Five-figure commission on financing only one asset from Trucks at Hand
Pairing your applicants with trucks, trailers and equipment from Trucks at Hand earns your customers the lowest payments and up-front amounts while maximizing your profitability. The sample deal below funded earlier this week:
Average Trans Union FICO: 634
Verified time-in-business: 3.1 years
Asset: 2000 Mack with Reed concrete pump
Amount financed: $189,950
Documents needed for credit decision: online application
Monthly payment: $5,465
Due before funding: first and last payments
Requested broker commission: 10 points = $18,995
Funding status: Booked
More information on SunBridge Capital's credit programs.
Want more sample structures? See more.
S t a t e o f t h e i n d u s t r y
Do you have bios of your staff on your Web site?
Vote now to see how you compare to your peers.
(If you are one of the first respondents, check back later to see more developed results. All responses are anonymous.)
P r o g r a m a d v a n t a g e
Deferred payments and free $300 fuel cards on selected Trucks at Hand assets
Earlier this week, Trucks at Hand and SunBridge Capital announced a new financing promotion. For a select list of assets, lessees can not the benefits of the Trucks at Hand program and defer their first payment after funding for sixty days. For this select list of assets, lessees and cash buyer also receive a free $300 fuel card with each lease. For more information and a list of eligible assets, visit www.sunbridgecapital.com/promotions/summer-2008.html.
A i m i n g f o r t h e s a m e - d a y a p p r o v a l
How to take advantage of the Trucks at Hand deferred payment and fuel card promotion
The Trucks at Hand deferred payment and free $300 fuel card promotion applies to a select list of assets from Trucks at Hand. You can view the list of all eligible assets online at www.sunbridgecapital.com/promotions/summer-2008.html.
First, check to see if the the asset or assets in the list that interest your customer are still available by clicking on the asset. If so, send in your application or make a cash offer.
Next, to receive the deferred first payment after funding offer, download and complete the the PDF addendum found at www.sunbridgecapital.com/downloads/SecondAddendum.pdf.
Send in the lease documentation, deposit and fully completed addendum. Please note: you should be able to type information directly into the PDF before the customer signs it.
When the customer picks up the asset or assets, he or she will be presented with the free $300 fuel card. If the asset is acquired with a lease (instead of cash), their next payment after funding will be at least sixty days after funding. | 