|
Important asset, credit and pricing updates below.
=============
Deferred first payment after funding, free $300 fuel card...and ten points in commission. Get the details here. |
|
|
Marketing Tip | Sample Deal | Weekly Survey
Program Advantage | Same-day Approvals
Dear Broker, here are your updates for this week...
M a r k e t i n g t i p
More alternative search engines available to generate low-cost leads
Search advertising - placing ads next to search engine results - is one of the most popular marketing tactics among lease brokers. Google AdWords and Yahoo! search marketing have become almost synonymous with search advertising. But, they are far from being the only options.
Early last year, Broker Program Updates' marketing tip presented options of other search engines with which you can advertise your products and services. (Read the article at www.sunbridgecapital.com/news/archive/2007-03-02/.) Alternative search engine advertising shares many of the benefits of advertising with the big boys: show ads only to people searching for related keywords, pay only when someone clicks, advanced response tracking making for easy testing, and more. While alternative search engines do not enjoy the high level of traffic that Google, Yahoo!, and MSN do, they also do not have as much advertiser competition. Less competition usually leads to lower bids on keywords, meaning a lower cost-per-click for you, the advertiser.
In addition to the six search engines mentioned in last year's article, here are more alternative search engines worth considering:
Many of these alternative search engines have special features that can create unique opportunities for you, such as specialized targeting, directory listings and graphic ad distribution. Carefully research these options to see if one or more are a good fit for your marketing strategy.
Want more marketing tips? See more.
S a m p l e d e a l o f t h e w e e k
Dump truck financing opportunities are strong with Trucks at Hand inventory
Each week we sell or lease multiple dump trucks from the Trucks at Hand inventory. Because they are from Trucks at Hand, you can expect a wide credit window, easy pricing and maximum profitability. The sample transaction below funded earlier this week:
Average Trans Union FICO: 608
Verified time-in-business: 5.3 years
Asset: 2006 Kenworth dump truck
Amount financed: $105,000
Documents needed for credit decision: online application
Monthly payment: $2,987
Total due before funding: $2,987
Requested broker commission: 10 points = $10,500
Funding status: Booked
More information on SunBridge Capital's credit programs.
Want more sample structures? See more.
S t a t e o f t h e i n d u s t r y
Are you incorporating the Trucks at Hand deferred payment and free $300 fuel card promotion in your marketing and sales efforts?
Read more about the promotion at www.sunbridgecapital.com/promotions/summer-2008.html.
Vote now to see how you compare to your peers.
(If you are one of the first respondents, check back later to see more developed results. All responses are anonymous.)
P r o g r a m a d v a n t a g e
Easier previewing with new credit guidelines
The new SunBridge Capital credit and asset approval guidelines published this week (see below) simplify the process of previewing a transaction to see if it is a good fit for us. Based on analysis of past applications, nearly all applicants meeting our FICO and verified time-in-business will qualify for an approval from SunBridge Capital. There are no asset-specific entity type requirements and no asset-specific SunBridge Capital score requirements. Plus, a large percentage of applications will qualify for pricing that allows you to earn ten points with only the first or first and last payment due before funding with no capital cost reduction. AppBuilder's built-in previewing mechanisms have also been updated to help you immediately know the eligibility of a new application.
A i m i n g f o r t h e s a m e - d a y a p p r o v a l
New approval criteria announced this week
Earlier this week, SunBridge Capital announced new credit, asset and transaction parameters. The new criteria reflect changes to eligible credit qualities, asset types, asset sellers and more. Please take time to review our new criteria. Wherever possible, AppBuilder uses built-in filtering to help you determine if your transaction is a good fit for SunBridge Capital.
Read the entire announcement at...
http://www.sunbridgecapital.com/news/JulyCreditUpdate.html
View, download and print our new approval requirements at...
http://www.sunbridgecapital.com/downloads/guidelines.pdf | |
