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Deferred first payment after funding, free $300 fuel card...and ten points in commission. Get the details here. |
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Marketing Tip | Sample Deal | Weekly Survey
Program Advantage | Same-day Approvals
Dear Broker, here are your updates for this week...
M a r k e t i n g t i p
Distribute your own newsletter using valued content from RSS feeds
Part two of a two-part series on employing RSS feeds in your marketing
Newsletters are an ideal method of staying in frequent contact with prospects and past customers. From a marketing perspective, the recipe is to include content that is valued by the recipients and then piggyback your marketing message. This formula ensures that recipients continue to read your newsletters, while you are also promoting your business. If one of the two key ingredients is missing, your newsletter will fail to reach its goal.
For most brokers, the biggest challenge is offering content - or "news" - on a frequent basis. Much like part one of this two-part series suggested utilizing RSS feeds to add content to your Web site, RSS feeds can also populate newsletters with high-quality, timely and relevant news. (Read more or watch a short video about RSS feeds.)
New online tools have emerged that allow you to include content in your own e-mail newsletter. They integrate the RSS feeds that are published by the media into an e-mail format. You can add your own branding, design and messaging to the e-mails that are sent. All of this can be automated so that it takes very little ongoing maintenance. (For instance, the weekly Trucks at Hand e-mail of recently added inventory is completely automated using the RSS feed from the Recently Added page on the Web site.)
One of the most popular online services for creating automated, RSS feed-driven newsletters is Nourish. It allows you to choose the RSS feeds you want to use and automatically send an e-mail at a specified time each week or month. It will include only new content since the last time it sent an e-mail. For more information on Nourish, visit http://nouri.sh/. Best of all, it is fairly simple to use, even if you have only limited technology resources. (There are other providers of services that incorporate RSS feeds into e-mails for mass distribution.)
For ideas of RSS feeds to use for content, see our list in last week's Broker Program Updates.
Want more marketing tips? See more.
S a m p l e d e a l o f t h e w e e k
Used garbage truck for start-up company with minimal amount due before funding
The preferred assets list on our Web site shows the types of trucks, trailers and heavy equipment that we can approve for start-ups. The transaction below funded last week:
Average Trans Union FICO: 712
Verified time-in-business: 1 year
Asset: 2005 GMC garbage truck
Amount financed: $65,000
Documents needed for credit decision: online application
Monthly payment: $1,526
Total due before funding: $2,317 (no capital cost reduction)
Requested broker commission: 6 points = $3,900
Funding status: Booked
More information on SunBridge Capital's credit programs.
Want more sample structures? See more.
S t a t e o f t h e i n d u s t r y
In this economy, do you shift more emphasis to online or offline marketing?
Vote now to see how you compare to your peers.
(If you are one of the first respondents, check back later to see more developed results. All responses are anonymous.)
P r o g r a m a d v a n t a g e
Updated customizable flyers available
The turn-key marketing materials available to you from SunBridge Capital are updated to reflect our new credit and asset approval parameters. Access these resources at www.sunbridgecapital.com/kit/kresources.htm.
A i m i n g f o r t h e s a m e - d a y a p p r o v a l
Ask applicants about tax exemption prior to requesting lease documents
For a smoother, faster funding, ask your applicants if they believe they are exempt from sales and use tax before requesting documents. This ensures that lease documents are created properly the first time without need for new documents or addendums. | |
