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Marketing Tip | Sample Deal | Weekly Survey
Program Advantage | Same-day Approvals
Dear Broker, here are your updates for this week...
M a r k e t i n g t i p
Bridging the language gap in real-time
Part two of a two-part series on cross-lingual marketing for lease brokers
It's simply a fact of the American small business landscape: many business owners do not speak English, at least not fluently and comfortably. As part one of this two-part series pointed out, at least 10 percent of the U.S. population prefers to speak Spanish, not to mention the hundreds of other languages spoken across the nation. Ignoring these businesses substantially reduces your market size, but embracing prospects who speak languages other than English can be a strong competitive advantage you can include in your marketing and sales efforts.
Last week we looked at how you can quickly and inexpensively add multilingual capabilities to your Web site as a tool to develop business with those prospects who prefer to communication in a language other than English. The next step is to be able to interact one-on-one with the leads you develop. Most brokers communicate with prospects using phone calls and e-mails. Now you can use those channels to easily communicate in the prospect's preferred language without the need to be able to speak the language.
Numerous providers offer live translation services for business communications. On-demand, real-time translators can be conferenced into a call with you in a matter of seconds. Most offer industry specialization and native speakers; better yet, most offer a pay-as-you-go plan so there is no setup charge or monthly fee.
A few popular providers of telephone call translation are:
Translating e-mail communications is also easy with the array of software products on the market. Typically for less than $100, you can purchase software that will automatically translate inbound and outbound e-mails as well as other documents you create, like proposals.
Popular providers of e-mail and document translation software include:
Open up new market segments and add a competitive advantage to your marketing and sales efforts by instantly becoming multilingual.
Want more marketing tips? See more.
S a m p l e d e a l o f t h e w e e k
Start-up acquires truck and trailer with less than 4 percent due before funding and broker earns 10 points
SunBridge Capital can offer aggressive pricing structures, even to start-up companies, and we never require additional collateral. The transaction below funded earlier this week:
Average Trans Union FICO: 798
Verified time-in-business: 0 years
Asset: 2001 Peterbilt fuel truck and 2001 petroleum tank trailer
Amount financed: $75,000
Documents needed for credit decision: online application
Monthly payment: $1,937
Total due before funding: $2,797 (no capital cost reduction)
Requested broker commission: 10 points = $7,500
Funding status: Booked
More information on SunBridge Capital's credit programs.
Want more sample structures? See more.
S t a t e o f t h e i n d u s t r y
Are you more or less likely than last year to attend leasing association conferences in the Fall?
Vote now to see how you compare to your peers.
(If you are one of the first respondents, check back later to see more developed results. All responses are anonymous.)
P r o g r a m a d v a n t a g e
See you in California and Georgia
Representatives from SunBridge Capital and Trucks at Hand will be attending the NAELB regional conferences in Orange County and Atlanta. For more information on the NAELB Western and Eastern Regional Meetings, visit www.NAELB.org. See you there!
A i m i n g f o r t h e s a m e - d a y a p p r o v a l
Know what is needed to fund your deal before you even submit the application
Avoid surprises and achieve fast fundings by taking advantage of the documentation resources on each of your SunBridge Capital deals. Access checklists and worksheets online at...
www.SunBridgeCapital.com/Downloads | 