M a r k e t i n g t i p
Capture more leads on your Web site with forms
Part one of a two-part series on using online forms to capture leads
Web sites are marketing tools, and marketing exists to feed the sales pipeline with leads. After you drive traffic to your site, the next step is to capture the lead. If the only response methods for site visitors to contact you are the phone and e-mail, you are wasting a share of your marketing efforts and missing out on leads.
The most common method of capturing leads on one's own Web site is by embedding forms. Forms are areas where a visitor to your site can input information; they turn Web sites into two-way communication channels, as opposed to just online brochures with your contact information included. Anywhere a site visitor can check a box or type in text is a form. (An example of an online form is at the bottom of this page.)
In online marketing, forms are used to convert visitors into leads. The marketer asks the site visitor to provide information about herself in exchange for something of value to the visitor. Using forms on your site allows the "shopper" to continue the process without leaving your site. Forms can be used to capture contact information or perform functions like signing up for a newsletter or calculating a payment schedule.
For many lease brokers, forms can be used to capture contact and prequalification information about prospects who visit their Web sites. (In part two of this series, we will look at what questions to ask and how to motivate visitors to fill in your online form.)
Online forms can be quickly and inexpensively built by anyone - even if you do not have Web design skills. Here are a few of the most popular providers of turnkey online forms:
You can use these tools to build forms and then drop them into your site. They will also archive all the submissions, as well as provide reports and tools to analyze them. In addition to soliciting responses by phone and e-mail, add forms to your site to capture even more leads.
Want more marketing tips? See more.
S a m p l e d e a l o f t h e w e e k
Roll-off truck financed with no security deposit and pays broker ten points
Refuse trucks such as garbage trucks and roll-off trucks are preferred assets by SunBridge Capital. The sample transaction below funded earlier this week:
Average Trans Union FICO: 697
Verified time-in-business: 2.5 years
Asset: 2000 Mack roll-off truck
Amount financed: $56,900
Documents needed for credit decision: online application
Monthly payment: $1,568 including tax
Total due before funding: $2,268 (no capital cost reduction)
Requested broker commission: 10 points = $5,690
Funding status: Booked
More information on SunBridge Capital's credit programs.
Want more sample structures? See more.
S t a t e o f t h e i n d u s t r y
Do you use forms on your Web site to capture leads?
Vote now to see how you compare to your peers.
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P r o g r a m a d v a n t a g e
Don't let fuel prices or seasonality be an excuse for customers to wait to acquire equipment
Now is the time to acquire trucks, trailers and heavy equipment! With the Trucks at Hand promotions in August, customers can receive $300 toward their fuel budget and not make a payment for at least sixty days. Plus, lessees owe only their first payment before funding while you earn up to ten points in commission. It's a buyers market at Trucks at Hand!
For more information, visit www.sunbridgecapital.com/promotions/summer-2008.html
A i m i n g f o r t h e s a m e - d a y a p p r o v a l
Tax on capital cost reductions including in TermBuilder beginning next week
Starting next week, tax due on capital cost reductions will be shown in TermBuilder and subsequently on the First Invoice in the lease document package. This tax, if applicable, is due before funding. Including it at this earlier point in the process gives you and the applicant more visibility into the total acquisition cost of the asset or assets.
