|
New Trucks at Hand promotion for September: no payments until 2009, plus much more for you and the customer. View it now. |
|
|
Marketing Tip | Sample Deal | Weekly Survey
Program Advantage | Same-day Approvals
Dear Broker, here are your updates for this week...
M a r k e t i n g t i p
Preparing and serving the selling point of tax benefits without adding water
Everyone knows one of the best advantages of leasing can be the tax benefits for lessees. Unfortunately, tax benefits are one of the most difficult selling points to communicate, because all of us also know that we should not convey tax advice. (With that in mind, let's first start with our disclaimer: this marketing tip is not describing how you can communicate tax advice, but rather a suggestion of some places to look for information you can offer to potential customers.)
One approach used to communicate tax benefits is to add conditional statements and disclaimers to your marketing and sales message. Many finance providers (brokers included), use words like "may" and "often" and "potential" when describing the possible positive tax advantages created by leasing. It is common to include disclaimers like "check with your accountant." Marketers and salespeople hate using conditionals and disclaimers though, because they water down the message. It is like shopping for a car and the salesperson saying "you might save money on gas, but be sure to check with your mechanic first."
The federal government makes available to the public concise information that you can pass along to prospective customers. The information available on Section 179 may be particularly helpful, as it is always a popular topic of marketing and sales messages as the end of the calendar year approaches.
Check out these resources for useful information you can pass along to your potential customers. Consider making the links available on your site and referencing them in your sales and marketing communications. Consider quoting passages, too (be sure to cite your source and provide links for more info). This information also makes for nice follow-up material for contacting past customers!
Review the resources above - as well as the numerous others available online - and determine their applicability and value to your communications.
Want more marketing tips? See more.
S a m p l e d e a l o f t h e w e e k
Garbage truck financed with low amount due before funding and full ten points to broker
SunBridge Capital can empower you to offer aggressive terms while maximizing profitability, especially for the financing of our preferred assets. The sample transaction below funded last week:
Average Trans Union FICO: 771
Verified time-in-business: 1.1 years
Asset: 2002 Rear loader garbage truck
Amount financed: $44,900
Documents needed for credit decision: online application
Monthly payment: $1,315 (including tax financed)
Total amount due before funding: $2,015
Requested broker commission: 10 points = $4,490
Funding status: Booked
More information on SunBridge Capital's credit programs.
Want more sample structures? See more.
S t a t e o f t h e i n d u s t r y
Which feature of the September Trucks at Hand promotion is most beneficial? (see below for details)
Vote now to see how you compare to your peers.
(If you are one of the first respondents, check back later to see more developed results. All responses are anonymous.)
P r o g r a m a d v a n t a g e
No payments after funding until 2009 and $600 gift cards for both the customer and you!
Our richest promotion ever on Trucks at Hand assets financed with SunBridge Capital, your customer can make no further payments after funding until January, 2009, and both you and the customer receive $600 gift cards! That means with just the first payment (certified funds) due before funding, the customer doesn't pay a penny after funding until 2009 and receives a $600 gift card. Plus, you can earn ten points and your own $600 gift card.
This promotion is only good in September and only on select assets available from Trucks at Hand. Customers must take possession of the equipment in September. For complete information on this great promotion and how you can take advantage of it, visit this page...
www.sunbridgecapital.com/promotions/fall-2008.html
Additionally, we will continue to offer through September on all assets from Trucks at Hand...
- Only first payment due in advance pays you 10 points in commission (first payment must be certified funds)
- No processing fee
- Credit approvals starting at FICOs of 600
- Start-ups eligible for approvals on all asset types
- No restrictions on bankruptcies
- 60-month terms on all assets
A i m i n g f o r t h e s a m e - d a y a p p r o v a l
How to take advantage of the September Trucks at Hand promotion
Based on the results of past Trucks at Hand promotions, we're confident the September promotion will draw a huge response. To make taking advantage of the promotion as easy as possible, here are the steps...
Match your customer with an asset from the Trucks at Hand inventory (www.currentinventory.net). If the asset is also on our special promotion list, then it qualifies for no payments after funding until 2009, as well as $600 gift cards for both the lessee and you (www.sunbridgecapital.com/promotions/fall-2008.html).
Click the link on the promotions page for the specific asset. If the asset is shown, it is still available. If you see the "no longer available" message, the asset is not available.
If the asset is still available, send in your application as you normally would at www.SunBridgeCapital.com/Apply.
Work to send in lease documents and the certified funds for the first payment as quickly as possible in order to hold the asset for your customer. Alternately, a (fully refundable) deposit equal to 10% of the retail price will hold the asset for your customer.
If the asset is on the special promotion list, complete and return the original version of the "Second Addendum" available at www.sunbridgecapital.com/downloads/SecondAddendum-new.pdf. The $600 gift card, redeemable anywhere MasterCard is accepted, will be delivered to customers when they take possession of the equipment or shortly afterward. The customer's next payment is due in January! Your $600 gift card will be mailed to you personally after funding.
Remember, for the deferred payments until 2009 and $600 gift cards promotion, the asset must be on the special promotion list and the customer must take possession before the end of September. | |
