Numbers sell - and not just the numbers in a lease structure. Time and again, studies and actual results have proven that people respond to marketing messages that use quantified claims. Here is why:
1) Numbers say to people that you are going to communicate real, tangible features or benefits of what you are selling, not fluff.
2) Numbers say to people there are numerous good things about what you are offering, not just one.
3) Numbers say to people you are knowledgeable and confident about your product and its place in the industry.
4) Numbers say to people that you care about customers enough to not only load up your product with numerous features, but also want to make it easy for them to comprehend the benefits.
5) Numbers say to people that they should read your marketing message because the benefits of your product are clearly outlined for easy consumption.
Need more convincing that using numbers in your marketing message is effective? Take a look at these sample marketing messages to see which would be more likely to compel you to continue reading or listening to the rest of the message:
Selling a new model of automobile, the "Speedy"
- Great money-saving features from the new Speedy
OR
- Five ways the new Speedy will save you money
Promoting a new restaurant
- Nationally recognized chef and affordable menu
OR
- Eleven award-winning dishes under $15
Selling a business marketing book
- Increase sales and stay in your budget
OR
- 18 ways to get more sales without spending another penny
Selling advertising in a publication
- The best target audience an advertiser could dream of
OR
- 7 Traits of our readers that make them your best prospects
So how do you use this powerful tactic in your business? Try completing these marketing messages with a list of your product's features:
- Nine reasons why our financing is the best choice
- Five ways we save you money
- Three important time-saving features
- Seven ways we put your needs first
Test incorporating numbers in your sales and marketing messages to increase response and thereby increase your results!
